Whisk & Fold Bakery LLC
Project Details
Location: DePue, IL 61322
Industry: Bakery / Specialty Desserts
Website: whiskandfold.com
Before: A Passion for Baking with No Place to Rise Online
When Jessi Miranda started Whisk & Fold Bakery, it wasn’t about going viral it was about love, legacy, and recipes straight from the heart. She was folding her mom’s coffee cake and her own creativity into every cookie and pie. But here’s the thing: as word spread and orders started pouring in, she realized she didn’t have a real way to manage them. Her business was rising faster than her digital setup.
She told me, “I’ve got the baking down. I just need help sharing it with more people.”
I smiled and said, “You keep folding chocolate chips, I’ll fold in some SEO.”
The Goal: Turn a Local Favorite Into a Local Legend
Jessi wanted to move past word-of-mouth orders and into something smooth and sustainable a professional website that reflected her brand, handled pickup and delivery seamlessly, and told the story behind her baking. The goal was simple: take her heart-led business and give it a home online.
And let’s be honest, with cookies that good, she needed a site that looked as sweet as it tasted.
What We Built (and Why It Smells Like Success)
- Platform: WordPress + WooCommerce
- Pages: Home, About, Shop, Blog, and Contact
- Features: Custom e-commerce setup for local pickup and delivery free local delivery within DePue, $10 delivery for 20+ miles, and built-in location logic
The homepage tells her story that mix of family tradition and small-town warmth while leading customers straight to “Shop Now.” We built a clear, friendly interface that’s easy to use on desktop or mobile, so people can order cookies on their lunch break and have them at their doorstep before dessert.
Branding, Copy & Design
The vibe? Cozy and homemade with a professional finish. We kept the colors warm and neutral like vanilla and buttercream paired with handwritten touches that echo the personal love she puts into every batch. The copy reads like a hug from your grandma with modern polish: friendly, authentic, and deliciously honest.
Every detail matters. We didn’t just sell baked goods we sold the feeling of home.
SEO & Big Online Energy
This bakery didn’t just need a website it needed a searchable story. We optimized for keywords like “bakery near DePue IL,” “fresh baked cookies Bureau County,” and “homemade desserts for pickup.” Each product page got its own alt text, schema markup, and location-rich copy. That means when someone in Bureau or LaSalle County Googles “cookies near me,” Whisk & Fold shows up piping hot.
We also tied everything into her yearly marketing plan giving her a roadmap for seasonal promotions, blogs, and growth as her brand continues to rise. Because every good baker knows: consistency is key.
Results & Wins
Before: No website, limited reach, and manual order chaos.
After: A full WordPress e-commerce site with automated local pickup and delivery options and a brand story that makes people smile before they even taste a cookie.
Since launch, Jessi’s seen steady online traffic, repeat orders, and community buzz. She told me, “It finally feels real. I can actually focus on baking instead of chasing messages.” That’s the sound of peace and the smell of cookies baking at 350°.
Local Story
Whisk & Fold is based in DePue a small town with big heart. And this one hit close to home. Jessi’s family values, her love for her mom’s recipes, her drive to give back through community bakes it all shines through. I’m proud to say this brand doesn’t just look sweet online… it is sweet in real life.
Over the next year, you’ll see this one rise higher and higher proof that when heart and strategy mix, you get something delicious.
Testimonial
“Matt made it so easy. He understood my story and built a site that feels just like me — simple, warm, and made with love.”
– Jessi Miranda, Owner of Whisk & Fold Bakery
Visual Showcase
Take a peek inside the Whisk & Fold website from story-driven pages to the shop that makes you crave dessert at 9 a.m. Everything’s built to blend sweetness and simplicity in perfect balance.
