Is Your Business Showing Up When People Ask Siri or Alexa? 👀
Picture this: someone’s sink just exploded at 10 PM. They’re not typing “plumber near me” into Google. Nope. They’re half-panicked, holding a bucket, shouting: “Hey Siri, find me a plumber!”
Now here’s the million-dollar question… does Siri say your business name, or does she act like you don’t exist?
Why Voice Search Isn’t a Gimmick
I know what you’re thinking: “Nobody actually talks to those little robots.” Oh, really? Over 50% of searches are now done with voice. And get this most of them are local. People are literally asking Alexa where to eat dinner, which mechanic is open, and who fixes cracked iPhone screens.
If you’re not showing up, you’re basically standing on the corner with a sandwich board that says, “Ignore me.”
The Front Door Has Changed
In the old days (like 2018… feels ancient now, right?), the first impression was your website. Today, it’s Siri, Alexa, or Google Assistant reading back a result. Your website still matters – big time – but it’s not the first thing people see. The machines are the new bouncers at the club. If they don’t let you in, you’re not getting past the velvet rope.
How Do You Get Noticed?
- Claim your Google Business Profile. Siri and Alexa pull data from these. If your profile’s empty, it’s game over.
- Stack those reviews. Voice assistants love businesses with 5-star energy. If you’ve got no reviews, you’re invisible.
- Use natural language on your site. People don’t say, “24-hour plumbing services Illinois.” They say, “Who fixes toilets at midnight near me?” Your site should answer like a human.
- Mobile-friendly or bust. Voice searches happen on phones. If your site loads like a snail, Siri ain’t recommending you.
Grandad’s Quick Roast
I looked up a local business the other day the kind of place that’s been around forever. They had no Google listing, no reviews, and their website looked like it was coded on a toaster. You think Siri is serving that up? Nope. Siri is polite, but not that polite.
What This Means for Small Business Owners
If people can’t find you when they talk to their phones, you’re leaving money on the table. Your competitors even the ones with worse service — are getting the call just because they show up in that first voice search result. That should sting a little. (But hey, better to feel it now and fix it than keep missing leads.)
So, What’s the Move?
Start with the basics: clean up your Google Business Profile, get more reviews, and make sure your site talks like a human. Don’t worry you don’t need to become a tech wizard. You just need to get baptized in SEO, cleansed of bad branding, and reborn fast, clean, and findable.
The Bottom Line
When someone says, “Hey Siri, find me [your service],” your business should be the first name out of her mouth. If not, you’re invisible to half your customers.
Want to know if you’re ready for voice search or if Siri is ghosting you? Book the Discovery Call. I’ll roast your website, your local listings, and your online vibe… and then hand you the fixes to make sure you actually show up where people are looking.
Let’s make sure Siri knows your name. Let’s crank up your Big Online Energy.
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