Meet the local web dude
Matt Skinner is the founder of LOCAL WEB DUDE and the strategic force behind the brand’s approach to helping local businesses build a stronger online presence. With more than 16 years of experience in branding, WordPress website design, local SEO, and digital visibility, Matt helps businesses stop blending in online and start becoming recognizable, trusted, and chosen within their communities.
His approach is built around four core pillars 👉🏻 Identity, Foundation, Performance, and Visibility creating a streamlined strategy designed to help local businesses strengthen their brand, improve their digital presence, and support long-term growth. Outside of the strategy sessions and website builds, Matt is a husband, father, and grandad who genuinely loves helping local businesses succeed.
how it all started
In 2009, Matt built his first WordPress site from a basement with a laptop and a coffee habit that probably should’ve concerned a doctor. That site turned into two. Then ten. Then a full agency.
In 2011, Matt founded Better Business Exposure and spent the next decade helping local businesses build their online presence before it was even a buzzword. Matt learned something every agency eventually figures out: small business owners don’t want more tools, more dashboards, or more marketing jargon.
They want someone they can trust to get it done.
Back when 2020 hit and the world shifted majorly, Matt stepped back from client work but never stopped building, learning, and refining his process behind the scenes. He studied what was actually working in local search, tested new strategies, and developed a 5-star review system that changed everything.
In 2025, he came back with a new name, a sharper system, and a single mission: help local businesses get found, get trusted, and get chosen on repeat.
Why Business Owners Choose Local Web Dude
Five reasons Businesses owners stop shopping around and start growing.
